We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops […]
Get over your advertising efforts
December 16, 2014 by Leave a Comment
Get over your advertising efforts—it’s not going to change your business When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to […]
The Transformation of Shopping & Marketing
April 24, 2014 by Leave a Comment
The rise of the connected consumer is transforming the retail experience. We are now in an era of retailing that many are calling ‘omni-channel’. Smart mobile devices and super fast connectivity are taking the shopping experience beyond the high-street or a fixed-line internet connection, and retailers will need to react to the opportunities caused by […]
Marketing In The Palm Of Your Hand
April 17, 2014 by Leave a Comment
We live in a world of reach, mobility, content and social urge. Mobile goes everywhere you go. People are spending more times on their phones than ever before. In fact 55% of cell phone owners say that their cell phone is a “smartphone”. In fact some experts say that by the end of 2014 mobile […]
