Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work

Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business.

“You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.”

The ad was tweeted by media reporter Steve Ladurantaye with the caption, “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”

Google’s ad ran in both the Globe‘s print and digital editions, as well as in the National Post, the Globe‘s main competitor, Ladurantaye tells us.

But hey, at least Google is supporting newspapers, right?

[via Romenesko]

Front-page thumbnail courtesy of Flickr, Michael Francis McCarthy
Posted on Mashable by on August 14, 2012

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: