20 fascinating stats about Facebook

Facebook is experiencing a topsy-turvy year.

The social network has reached nearly 1 billion users worldwide, yet reports have suggested its growth in the U.S. has slowed.

With much fanfare it went public in May, but its stock price has fallen to new lows.

After some brands’ executives questioned the effectiveness of Facebook advertising—chiefly General Motors—the website Digiday pondered this week whether the social network is suffering an image problem.

Despite the setbacks, Facebook remains a behemoth in the social media space, as organizations (and the people they employ) continue to wrestle with finding new ways to engage audiences on the social network.

With that in mind, PR Daily looks at 20 recently updated statistics about Facebook:

There are 955 million monthly active users as of June 2012.

And 552 million daily active users on average in June 2012.

According to one estimate, the average value of one Facebook account is $115.43.

The price of a share of Facebook upon its initial public offering was $38.

The price per share of Facebook at one point on Friday morning was $19.05.

81 percent of Facebook’s monthly active users live outside the U.S. and Canada.

The average number of friends per user is 229, according to the Pew Internet and American Life Project. (Another study put it at 245 friends.)

46 percent of Facebook users are older than 45.

The average age of Facebook’s board of directors is 49.

1 woman sits on Facebook’s board of directors.

57 percent of Facebook users are women.

The total annual carbon footprint per monthly active Facebook user is 269 grams, the equivalent of making and consuming a couple glasses of wine, three bananas, or one medium latte.

70 percent of Facebook members use the social network to flirt.

25 percent of those Facebook flirters are married.

694,980 status updates occur every minute.

271,069 people “like” Michael Phelps’ Aug. 5 Facebook post: “‘Don’t cry because it’s over. Smile because it happened.’ – Dr. Seuss.”

There were 51,997 comments to Chick-fil-A’s July 19 Facebook post, in which it offered a statement about its presidents remarks on traditional marriage. Nearly all of the comments are charged with emotion.

7 percent of online purchases are influenced by Facebook.

The Coca-Cola Facebook page has 48,054,180 “likes,” making it the most “liked” Facebook page among brands.

The Edelman PR Facebook page has 17,916 “likes,” making it the most “liked” public relations firm on Facebook.

Posted on PR Daily By Michael Sebastian | Posted: August 20, 2012

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