How social media is changing the business of blockbuster movies

by Ben Kessler on Sep 11, 2012

The film industry and movie going experience has always been social.

Anticipating new releases, lining up at a midnight showing, discussing the riveting plot points or hilarious comedic scenes with friends and family.

That’s why today it’s no surprise that studios are focusing on social media, which has added an entirely new layer to the way movies are produced, promoted, and consumed.

Movies Move Past Old Marketing

Gone are the days where TV, print, and outdoor advertising proved effective in marketing new releases. Studios are now investing heavily in building viral campaigns to drive and build awareness across social networks and ultimately drive ticket sales.

Consumers have become the new critics, empowered with the tools to celebrate, criticize, and influence the films most relevant to them, and their personal networks. Now, Facebook and Twitter are revolutionizing the way movie-goers discover new films, purchase tickets, and talk about them with others.

With the summer blockbuster season coming to an end, Crowdtap used its influencer marketing platform to poll 500 men and women asking what has influenced their movie experiences, and the role peers and social media play in discovering, attending, and reacting to new films.

social media blockbusters

 

Ben is the Director of Marketing at Crowdtap, the influencer marketing platform…. View Full Profile →

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