3 Barriers to Traditional Advertising Methods

3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]

Tracking your SMS Campaign

The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns t hat do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed […]

It’s Time to Pass the Baton to the coming generations of customers

Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]

Quick-Fire Marketing: Product Placement Advertising

oday’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]

How retailers are promoting Black Friday weekend deals

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 16, 2012 File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black […]

Be Ready, Here Comes the Mobile Shopper

Did you know that there was a 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. […]

Improving Your Potential Reach with Social Media Marketing

We stress all the time the importance of social media marketing for building your brand and delivering your news, products and services to your adoring fans, but social media can actually underperform in some situations especially as your network grows.  It is times like these when you can fall back on your tried and true […]

Wondering Where to Focus Your Social Energy?

Social networking and social sharing have become full time positions in businesses across the land as more and more industries realize that the way to succeed is to connect with the people of the world. Large corporations have the money to hire individuals to oversee, manage and interact on every social network in the park, […]

Pros and Cons of Mobile Marketing

Have you considered a mobile marketing campaign? Facts are facts; there are more people in the world that own a cell phone than a toothbrush (source: Mobile Marketing Association of Asia). Below are some pros and cons of mobile marketing that you may consider as you decide whether a mobile campaign is right for you. […]