Get into the consumers home and you win

Recently, we just had a client increase their traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic? We made a concentrated effort to get into the home of the consumer, whether it was through print or online, we wanted to make sure the consumer got the message in the […]

Be Ready, Here Comes the Mobile Shopper

Did you know that there was a 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. […]

Check-In Services: Facebook or Foursquare?

Location-based services are becoming a huge trend in social media, especially with how your customers are shopping and utilizing the service. With so many service options, marketers have a lot to choose from. Two major contenders are Facebook and Foursquare, but which one is best for business? Users As reported in early 2012, Foursquare had […]

Pinterest – is it good for your brand?

Over the years, there have been numerous social media outlets – some that make sense to use for your brand such as Facebook and Twitter, the others, we’re not so certain on. The newest rave in social media the past two years has been Pinterest. At first, we weren’t sure how this would work for […]

It is Not About Technology As Much As the Strategy

Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That […]

Measuring a QR Codes Effectiveness

QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement perspective they do present a huge […]

3 Barriers to Traditional Advertising Methods

3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]

Tracking your SMS Campaign

The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns t hat do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed […]

It’s Time to Pass the Baton to the coming generations of customers

Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]

Quick-Fire Marketing: Product Placement Advertising

oday’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]