3 Barriers to Traditional Advertising Methods

3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]

Tracking your SMS Campaign

The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns t hat do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed […]

Quick-Fire Marketing: Product Placement Advertising

oday’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]

Pinning to the Next Level

It’s no longer news that Pinterest is taking over lives (OK, maybe just a few hours of our lives) but in all seriousness, it is becoming a part of business marketing strategies, and rightfully so.  If you missed the Advisor article about Pinterest by Crystal, check it out! She talks about how to get started […]

How social media is changing the business of blockbuster movies

by Ben Kessler on Sep 11, 2012 The film industry and movie going experience has always been social. Anticipating new releases, lining up at a midnight showing, discussing the riveting plot points or hilarious comedic scenes with friends and family. That’s why today it’s no surprise that studios are focusing on social media, which has […]

eCommerece or Die–You Would Expect Me To Say That

“You are going to go out of business if you do not have a strategy to sell online”.  That is 100% the truth as it relates to where the world is moving. Take these numbers into perspective: In 2002, there we’re only $72 billion worth of retail goods sold as a result of an online […]

Is it a customer disconnect or a retailer disconnect?

Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “It’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t had to replace our furniture since I just bought […]

Maximize your Advertising Efforts Online

Advertising is one of the most popular venues to get the word out about something. Whether you want sell a personal item, announce an engagement or bring in additional business and revenue. Advertising is one of the strongest mediums to do it. However, the drawback is that it can get expensive. There are many different […]

Quick Fire Marketing – Twitter Vocab

Blog originally posted on R&A Marketing for RetailerNow Magazine Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. To Follow: To subscribe to someone‘s updates on Twitter. You do this by clicking the ―Follow‖ button on that specific person‘s Twitter page, which can be found at […]