Get on the Mobile Commerce Train

Before it leaves the station… and leaves you behind There’s never been a better time to get on the mobile commerce (also known as ‘mCommerce’) train. It’s an emerging field, with emerging technology and incredible opportunity for retailers. First things first—what the heck is mobile commerce, anyway? Mobile commerce is the buying and selling of […]

Twitter & Business

When Twitter started in 2006 it was a platform for technology savvy people to communicate with each other in a quick and easy method. Six years later that has all changed. First lets learn some quick facts about twitter: A third of monthly Twitter users are 25- 34 years old—the next generation to buy your […]

Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work

Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business. “You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.” The ad was tweeted by media reporter […]