We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops […]
The Transformation of Shopping & Marketing
April 24, 2014 by Leave a Comment
The rise of the connected consumer is transforming the retail experience. We are now in an era of retailing that many are calling ‘omni-channel’. Smart mobile devices and super fast connectivity are taking the shopping experience beyond the high-street or a fixed-line internet connection, and retailers will need to react to the opportunities caused by […]