It is Not About Technology As Much As the Strategy

Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That […]

Measuring a QR Codes Effectiveness

QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement perspective they do present a huge […]

Two Steps Back

Is it a customer disconnect or a retailer disconnect? Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “It’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t […]

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT?!) and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. I didn’t have the email handy, […]