We Live In A World Of Mobile Technology… Get Over It!

We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops […]

Integrate Your Online Marketing and Traditional Advertising

Internet marketing is the talk of the industry. How to increase search, be number one on Google, retarget ads, convert social to sales, etc. These are all important practices for any retailer, and consistent effort in these areas will help you improve and reach wider audiences. However, focusing on just one aspect of marketing in […]

Is It Time to Up The Ante?

The world is improving. Profits are soaring. Now is the time to take a large slice of the pie…but it doesn’t come cheap. Listed below are four important figures we have identified through the first half of this year that might be telling us that it is time to step up to the plate in […]

The Transformation of Shopping & Marketing

The rise of the connected consumer is transforming the retail experience. We are now in an era of retailing that many are calling ‘omni-channel’. Smart mobile devices and super fast connectivity are taking the shopping experience beyond the high-street or a fixed-line internet connection, and retailers will need to react to the opportunities caused by […]

The Rise of Content Marketing

Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned from […]

Marketing In The Palm Of Your Hand

We live in a world of reach, mobility, content and social urge. Mobile goes everywhere you go. People are spending more times on their phones than ever before. In fact 55% of cell phone owners say that their cell phone is a “smartphone”. In fact some experts say that by the end of 2014 mobile […]

How to Use Instagram in Your Marketing

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]

Get into the consumers home and you win

Recently, we just had a client increase their traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic? We made a concentrated effort to get into the home of the consumer, whether it was through print or online, we wanted to make sure the consumer got the message in the […]

Be Ready, Here Comes the Mobile Shopper

Did you know that there was a 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. […]

Check-In Services: Facebook or Foursquare?

Location-based services are becoming a huge trend in social media, especially with how your customers are shopping and utilizing the service. With so many service options, marketers have a lot to choose from. Two major contenders are Facebook and Foursquare, but which one is best for business? Users As reported in early 2012, Foursquare had […]