It is Not About Technology As Much As the Strategy

Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That […]

Measuring a QR Codes Effectiveness

QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement perspective they do present a huge […]

3 Barriers to Traditional Advertising Methods

3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]

Quick-Fire Marketing: Product Placement Advertising

oday’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]

How retailers are promoting Black Friday weekend deals

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 16, 2012 File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black […]

Be Ready, Here Comes the Mobile Shopper

Did you know that there was a 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store. […]

Turn Facebook engagement into a content rocket with these 3 steps

Jim Walter is the proud father of a young girl with autism. And a social media evil genius. Sort of. During a recent trip to Target, he discovered that the retailer hired an employee with symptoms similar to his daughter’s. Inspired, Jim turned to Target’s Facebook page to commend management for its impressive decision to […]

Facebook Offers Are No Longer Free

Increasing revenue is agenda item one, two, and three at Facebook HQ these days. As part of that goal of the recently public company, Facebook will no longer allow merchants to publish offers (coupon posts) without purchasing at least $5 worth of advertising to accompany the offer. Previously, Facebook pages that were defined as local […]

The difference between content that hits and misses is…

“Content is king, marketing is Queen, and your blog is their castle”. It was former Salesforce Social Media Director and now startup of Addvocate, Marcus Nelson, who stated this. And though I agree, I would add an element that sustains it all… Context. Context is the “story” told: “how will your widget help me?”; “why […]