Get into the consumers home and you win

Recently, we just had a client increase their traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic? We made a concentrated effort to get into the home of the consumer, whether it was through print or online, we wanted to make sure the consumer got the message in the […]

Tracking your SMS Campaign

The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns t hat do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed […]

Pros and Cons of Mobile Marketing

Have you considered a mobile marketing campaign? Facts are facts; there are more people in the world that own a cell phone than a toothbrush (source: Mobile Marketing Association of Asia). Below are some pros and cons of mobile marketing that you may consider as you decide whether a mobile campaign is right for you. […]