We live in a world of reach, mobility, content and social urge. Mobile goes everywhere you go. People are spending more times on their phones than ever before. In fact 55% of cell phone owners say that their cell phone is a “smartphone”. In fact some experts say that by the end of 2014 mobile […]
Pros and Cons of Mobile Marketing
October 16, 2012 by Leave a Comment
Have you considered a mobile marketing campaign? Facts are facts; there are more people in the world that own a cell phone than a toothbrush (source: Mobile Marketing Association of Asia). Below are some pros and cons of mobile marketing that you may consider as you decide whether a mobile campaign is right for you. […]
Dunkin’ Donuts App Lets You Buy Coffee For a Friend
August 17, 2012 by Leave a Comment
Dunkin’ Donuts has one-upped rival Starbucks with a new mobile app that lets you buy a coffee for a friend. The Dunkin’ app allows you send $2 to $100 to friends to buy Dunkin’ goods via text, email or Facebook. Though Starbucks doesn’t yet offer that feature, both Coca-Cola and Pepsi have experimented with a […]
10 Essential Tablet Apps for Business
August 15, 2012 by Leave a Comment
Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. Follow him @askgerber. It’s not just customers who are drifting away from their laptops and desktops to do everything on mobile devices. More and more, entrepreneurs are cutting the bulky power […]
