Quick-Fire Marketing: Product Placement Advertising

oday’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]

Quick Fire Marketing – Twitter Vocab

Blog originally posted on R&A Marketing for RetailerNow Magazine Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. To Follow: To subscribe to someone‘s updates on Twitter. You do this by clicking the ―Follow‖ button on that specific person‘s Twitter page, which can be found at […]

Twitter & Business

When Twitter started in 2006 it was a platform for technology savvy people to communicate with each other in a quick and easy method. Six years later that has all changed. First lets learn some quick facts about twitter: A third of monthly Twitter users are 25- 34 years old—the next generation to buy your […]

Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work

Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business. “You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.” The ad was tweeted by media reporter […]