How retailers are promoting Black Friday weekend deals

By Fiona Swerdlow, Head of Research, | Published: November 16, 2012 File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black […]

How to Use Social Media for Customer Research

Looking for a low-cost way to conduct consumer research? Social media can provide a free treasure trove of data about your customers. With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing. This information will help you answer their questions, solve their problems and […]