We Live In A World Of Mobile Technology… Get Over It!

We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops […]

Integrate Your Online Marketing and Traditional Advertising

Internet marketing is the talk of the industry. How to increase search, be number one on Google, retarget ads, convert social to sales, etc. These are all important practices for any retailer, and consistent effort in these areas will help you improve and reach wider audiences. However, focusing on just one aspect of marketing in […]

Is It Time to Up The Ante?

The world is improving. Profits are soaring. Now is the time to take a large slice of the pie…but it doesn’t come cheap. Listed below are four important figures we have identified through the first half of this year that might be telling us that it is time to step up to the plate in […]

The Transformation of Shopping & Marketing

The rise of the connected consumer is transforming the retail experience. We are now in an era of retailing that many are calling ‘omni-channel’. Smart mobile devices and super fast connectivity are taking the shopping experience beyond the high-street or a fixed-line internet connection, and retailers will need to react to the opportunities caused by […]

Get into the consumers home and you win

Recently, we just had a client increase their traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic? We made a concentrated effort to get into the home of the consumer, whether it was through print or online, we wanted to make sure the consumer got the message in the […]

eCommerece or Die–You Would Expect Me To Say That

“You are going to go out of business if you do not have a strategy to sell online”.  That is 100% the truth as it relates to where the world is moving. Take these numbers into perspective: In 2002, there we’re only $72 billion worth of retail goods sold as a result of an online […]

Two Steps Back

Is it a customer disconnect or a retailer disconnect? Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “It’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t […]

Quick Fire Marketing – Twitter Vocab

Blog originally posted on R&A Marketing for RetailerNow Magazine Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter. To Follow: To subscribe to someone‘s updates on Twitter. You do this by clicking the ―Follow‖ button on that specific person‘s Twitter page, which can be found at […]

Easy Tweeting

Blog originally posted on Snap Retail’s Blog by Christian Kratsas on July 26, 2012 Twitter users have something to say in 140 characters or less, more than 340 million times per day. There must be a lot to talk about in such brevity, huh? This kind of communication is happening between 500 million Twitter users […]

The “140-Characters-or-Less” Generation: Marketing to Millennials

Blog originally posted on Snap Retail’s Blog by Jessica Brown on July 17, 2012 If your store has been around for a few years, you probably have customers who have been loyal shoppers for quite a while. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing […]