How to Use Instagram in Your Marketing

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]

How social media is changing the business of blockbuster movies

by Ben Kessler on Sep 11, 2012 The film industry and movie going experience has always been social. Anticipating new releases, lining up at a midnight showing, discussing the riveting plot points or hilarious comedic scenes with friends and family. That’s why today it’s no surprise that studios are focusing on social media, which has […]

eCommerece or Die–You Would Expect Me To Say That

“You are going to go out of business if you do not have a strategy to sell online”.  That is 100% the truth as it relates to where the world is moving. Take these numbers into perspective: In 2002, there we’re only $72 billion worth of retail goods sold as a result of an online […]

7 Things Your Social Media Consultant Should Tell You

Anjali Mullany (Fast Company’s social media editor) exposes social media consultants. If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I’ll say it […]

I’ve Joined the Social Wave—Now What?!

Answers to the social media questions keeping you up at night… You’ve jumped into the social media pipeline, created a Facebook page, sent out a Tweet and pinned every delicious cupcake recipe you have found. Now what? We’ve got the answers to three social media questions keeping you up at night (cause that’s all you think […]

So you have joined the Social phenomenon: Facebook, Twitter and Pinterest, but now what?

In today’s world, if your not involved in a social community it is almost as if you do not exist as a business.  However, it is more than just creating profile for your company and being there.  Businesses must be an active member in these communities in order to be heard. But how does one […]

24 Ideas to Rock Your Social Media Content Strategy

We are living in the social mediaage of instant gratification.  Whether it’s Facebook, Google or the latest tweet; answers to our most pressing questions have never been more readily available. The Internet has become the go-to resource for content, but wading through the social muck can be a challenge and understanding where to to begin […]

Awesome new Foursquare feature for businesses

Foursquare will start letting businesses capitalize on the enthusiasm of customers who’ve checked in repeatedly by rolling out a way to message them, starting today. Through the “local updates” tool, businesses can send their updates to a pool of users who will be picked by Foursquare’s algorithm based on the frequency and recency of their […]