How to Use Instagram in Your Marketing

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]

How to Use Instagram in Your Marketing

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]

Get into the consumers home and you win

Recently, we just had a client increase their traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic? We made a concentrated effort to get into the home of the consumer, whether it was through print or online, we wanted to make sure the consumer got the message in the […]

Check-In Services: Facebook or Foursquare?

Location-based services are becoming a huge trend in social media, especially with how your customers are shopping and utilizing the service. With so many service options, marketers have a lot to choose from. Two major contenders are Facebook and Foursquare, but which one is best for business? Users As reported in early 2012, Foursquare had […]

Pinterest – is it good for your brand?

Over the years, there have been numerous social media outlets – some that make sense to use for your brand such as Facebook and Twitter, the others, we’re not so certain on. The newest rave in social media the past two years has been Pinterest. At first, we weren’t sure how this would work for […]

It is Not About Technology As Much As the Strategy

Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That […]

How retailers are promoting Black Friday weekend deals

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 16, 2012 File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black […]

Improving Your Potential Reach with Social Media Marketing

We stress all the time the importance of social media marketing for building your brand and delivering your news, products and services to your adoring fans, but social media can actually underperform in some situations especially as your network grows.  It is times like these when you can fall back on your tried and true […]

Wondering Where to Focus Your Social Energy?

Social networking and social sharing have become full time positions in businesses across the land as more and more industries realize that the way to succeed is to connect with the people of the world. Large corporations have the money to hire individuals to oversee, manage and interact on every social network in the park, […]