What To Do When Your Business Gets a Bad Online Review

Go back a couple years and you would find most people found small businesses by opening up a phone book. Even more so, Ms. Jones would get her shopping referral from word of mouth. While referrals are still a big deal, today those referrals come from an online environment in the form of reviews. Thanks […]

10 Things You Didn’t Know About Yelp

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Next to Google, there’s probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood. For instance, is it a good idea to […]

7 Ways to Use Yelp to Improve Your Local Business

Blog originally posted on Social Media Examiner By Brian Casel on August 15, 2012 Are you wondering how to best use Yelp for your business? If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence. Launched back in 2004, Yelp continues to be the go-to resource […]